Design with Type.

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Buchbeschreibung
University of Toronto Press, 1969.
VI; 162 S.; Illustr.; 21 cm; fadengeh. Orig.-Pappband m. illustr. OUmschl.
ISBN-10: 0802014267
ISBN-13: 9780802014269
Gutes Ex.; Umschl. stw. gering berieben. - Englisch. - The first edition of Design with Type appeared in 1952 and was immediately acclaimed by professional designers, printers, art directors, and graphic design teachers. In preparing this new edition Mr. Dair has rewritten most of the text to include discussion of current trends in the use of typography, and even to project possible developments which may result from major technological changes taking place in typesetting methods. This new edition, which retains the basic material of the first, takes the reader through a study of typography that starts with the individual letter and proceeds through the word, the line, and the mass of text. The contrasts possible with type are discussed in detail, along with their applications to the typography of books, advertising, magazines, and information data. New chapters discuss the various contending schools of typography, and are copiously illustrated with the author's selection of over 150 examples of some of the most imaginative typography being done throughout the world today. Design with Type differs from all other books on typography in that it discusses type as a design material as well as a means of communication: the premise is that if type is understood in terms of design, the user of type will be better able to work with it to achieve maximum legibility and effectiveness, as well as aesthetic pleasure. Everyone who uses type, everyone who enjoys the appearance of the printed word, will find Design with Type informative and fascinating. It provides, too, an outstanding example of the effectiveness of imaginative and tasteful typographic design. (Verlagstext) / INHALT : PREFACE ' BEGINNINGS -- THE NATURE OF TYPE ' STARTING FROM A -- A PLUS B -- A STRING OF WORDS -- THE WHOLE CLOTH -- RELATIONSHIPS -- RELATIONSHIPS OF CONCORD AND CONTRAST -- CONTRAST OF SIZE -- CONTRAST OF WEIGHT -- CONTRAST OF STRUCTURE -- CONTRAST OF FORM -- CONTRAST OF COLOUR -- CONTRAST OF DIRECTION -- CONTRAST OF TEXTURE -- MULTIPLYING THE CONTRASTS -- IT HAPPENS IN SPACE -- RELATIONSHIPS IN A TWO-DIMENSIONAL SPACE -- INTEGRATION -- TYPOGRAPHY FOR PUBLISHING -- OF TYPOGRAPHIC SCHOOLS -- EPILOGUE -- BIBLIOGRAPHY -- APPENDIX. ISBN 0802014267
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