Coming out of the Closet.
Exploring LGBT Issues in Strategic Communication with Theory and Research

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Buchbeschreibung
New York, NY : Lang, 2013.
Originalbroschur. VIII, 280 S.
ISBN-10: 1433119498
ISBN-13: 9781433119491
Harassment in the Workplace: Violence, Ambivalence, and Derision Experienced by LGBT Strategic Communicators RICHARD D. WATERS -- Invisible in a Visible Profession: The Social Construction of Workplace Identity and Roles Among Lesbian and Bisexual Public Relations Professionals NATALIE T. J. TINDALL -- Invisible and Visible Identities and Sexualities in Public Relations LEE EDWARDS AND JACQUIE L'ETANG -- One Agenda, Multiple Platforms: How 21st-Century LGBT Advocacy Organizations Navigate a Shifting Media Landscape to Communicate Messages of Equality DEAN E. MUNDY -- Sexual Minorities as Advertising Gatekeepers: Inside an Industry DAVID GUDELUNAS -- Mis(sed) Representations: LGBT Imagery in Mainstream Advertising KRISTIN COMEFORO -- Symbolic Interactions in Sexual Scripts: Improvisation and Male Consumer Responses to Gay-Vague Advertising JACQUELINE LAMBIASE, GLENN GRIFFIN, AND KARTIK PASHUPATI -- Neither Cold Nor Hot: Assessing Christian World Wide Web Sites That Target LGBT Publics. DOUGLAS J. SWANSON -- Gaffes, Glitches, and Gays: How Organizations Respond to LGBT Crises BRENDA J. WRIGLEY -- Absolut Vodka: Defining, Challenging, or Reinforcing Gay Identity? CHRISTOPHER CHAVEZ AND KATIE R. PLACE -- Who We Were Is Who We Are: Uses of History in Philadelphia's LGBT Tourism Marketing BYRON LEE -- Politicizing Gay Advertising: A Consumer Response Study WAN-HSIU SUNNY TSAI -- Strategically Framing Same-Sex Marriage: Lessons From California's 2008 "Proposition 8" Campaign HAYLEY COLE -- Advocacy in the Digital Age: Participatory Media and the Empowerment of an LGBT Public ERICA CISZEK -- From Unspeakable to Homosexual to Gay to LGBT: The Evolution of Research on Marketing's Most Controversial Market Segment LAURIE M. PHILLIPS -- Looking Back, Moving Forward: New Directions in LGBT Research RICHARD D. WATERS. ISBN 9781433119491
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